Thursday, January 12, 2012

Book: The Social Media Survival Guide

I finished a book over vacation: The Social Media Survival Guide by Deltina Hay. A very thorough book that covers everything from Facebook and Twitter, to Social Bookmarking sites, Widgets and badges, and Google Trends.

Amazon review: A completely revised and updated version of Hay’s earlier 5-star rated “A Survival Guide to Social Media and Web 2.0 Optimization,” this new edition, retitled “The Social Media Survival Guide,” incorporates the latest developments in social media. This no-nonsense guide details the nuts and bolts of the open-source internet by using real-world examples with dozens of screen shots for each subject. The companion CD provides links to resources, and directories of social websites in addition to forms and worksheets designed to map social media strategies. This practical, hands-on introduction to social media tools such as Facebook, YouTube, and Twitter helps grow brand recognition, improve and expand sales, and increase profits for business owners, professionals, musicians, and artists alike.

My notes from the book:

Chapter 1: Creating Your Social Media Strategy

Chapter 2: Preparation

Chapter 3: RSS Feeds & Blogs

Chapter 4: Building a WordPress Powered Website

Chapter 5: Podcasting, Vidcasting & Webcasting
(Great step by step instructions on how to start a podcast and what to say.)

Chapter 6: Social Networking & Micro-Blogging
pg. 148-167 Facebook
pg. 168-171 LinkedIn
pg. 171- 184 Twitter
pg. 184 At the bottom of your Twitter homepage is a link called "Goodies". You can create Twitter widgets.

Chapter 7: Social Bookmarking & Crowd-Sourcing
Social bookmarking is a way for you to save your favorite blogs and websites in a public space the same way you might save them using your own web browser.

Social Bookmarking:    Keep, share, and discover the best of the Web using Delicious, the world's leading social bookmarking service.    Real-time search for user-generated media (including weblogs) by tag or keyword. Also provides popularity indexes.    StumbleUpon is a discovery engine that finds the best of the web, recommended just for you.
Crowd-Sourcing:   User-generated news links. Votes promote stories to the front page.

Chapter 8: Media Communities
pg. 224-231 Youtube

Document Sharing Sites:  Scribd is a Web 2.0-based document-sharing website which allows users to post documents of various formats, and embed them into a web page using its iPaper format.  SlideShare offers users the ability to upload and share publicly or privately PowerPoint presentations, Word documents and Adobe PDF Portfolios.
Chapter 9: Widgets & Badges
Twitter Widgets, LinkedIn Widgets, Shelfari Widget, Feed Widgets and Blidgets, Amazon Widgets, Widgets, Widgets

Chapter 10: Social Media Newsrooms

Chapter 11: More Social Tools   Eventbrite gives you all the online tools you need to bring people together for an event and sell tickets.

Chapter 12: Pulling It All Together

Chapter 13: Looking to the Future

Chapter 14: Measuring Your Success   Google Trends ... Explore advanced features with Google Insights for Search.   An automated trend discovery system for blogs. It analyzes and reports on daily activity in the blogosphere.

 Great book to own on surviving in the world of the social web.
This book breaks down everything with 100s of screen shots.

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