-"The Complete Idiot's Guide to Social Media Marketing" by Jennifer Abernethy. This book took me awhile to read because it has alot of great information on it. And she goes through step by step starting with setting up your account on Facebook, Twitter or LinkedIn. I took alot of notes on each section and will post what I thought was helpful in using the websites to market your company.
Here is a link to purchase the book:
http://www.amazon.com/Complete-Idiots-Guide-Social-Marketing/dp/1592579892/ref=sr_1_1?ie=UTF8&qid=1309354210&sr=8-1
FACEBOOK:
-Age range 13-80 year old, the largest demographic is 35+ years old
-As your status you can share tips, websites, information to your target audience, share what's new with your business, testimonials, and you can network
-You can add photos, videos, notes and events
-Create a fan page and group of your company
TWITTER:
(I thought Twitter was as simple as just posting a comment. Boy was I wrong.)
-You can share info, expertise, don't spam, provide value and be authentic
-You can market your business, network, drive traffic to your website, ask followers questions, attract and keep loyal customers
-Share interesting links, learn what your customers are looking for, network by commenting on others
-You should tweet at least 2 times a day
-There are ALOT of applications:
TweetDeck- It organizes your tweets
TweetPic- Shares photos on Twitter
Twiddeo- Shares videos
LINKEDIN:
-It is a highly respected professional network
-The average age on the website is 49
-It allows you to connect to people up to 3 degrees away (That is why you see a little number by people's name)
-You can give and get testimonials and reccomendations
-Post Powerpoints, add your blog, add statuses, post questions to groups, share links, post job listings
-Reconnect with old and current connections
-You can create your own group
-Applications:
Reading list/ Events/ SlideShare Presentations/ LinkedIn Polls/ Blog Link/ Google Presentation
STREAMING SOCIAL MEDIA:
Lifecasting- Video blog of personal life (Artist shoots a video of them painting, or a Songwriter composing a song)
Justin.tv- Lifecasting website and live video website
http://www.justin.tv/
Tumblr- blog website
http://www.tumblr.com/
Live365.com- anyone can broadcast the music they like
http://www.live365.com/index.live
BlogTalkRadio.com- All you need is a telephone and a computer and you can have your own internet radio show
http://www.blogtalkradio.com/
VIDEO MARKETING:
Seeing and hearing testimonials is what audiences are responding to
Youtube.com
12seconds.tv- Video version of Facebook statuses (I just went to the website and apparently they are closed)
Vimeo- Post and Share Videos
http://vimeo.com/
Blip.tv- Produce web shows
http://blip.tv/
Ustream.tv- Create your own internet shows
http://www.ustream.tv/
BLOGS:
- A log or personal writing accessible to the world
- You can share expertise
-You should blog 2-3 times a week
- Use catchy titles to capture your follower's attention
Typepad.com- Easy to use, there is a fee to use this website
http://www.typepad.com/
Squarespace.com- There is a fee to use this website
http://www.squarespace.com/
Vox.com- Mostly a family blog, This is a free website (It is no longer a working website)
Blogger.com- Of course I love blogger! Very easy to use and free.
WEBINARS/TELESEMINARS:
Gotomeeting.com- Phone/Web meeting up to 15 people
http://www.gotomeeting.com/fec/
Webex.com- Popular web meeting with the corporate world
http://www.webex.com/
And finally.........
Ping.fm - Allows you to update all of your social media sites through one entry!! Simple and free!
http://ping.fm/
Netvibes.com- Holds a bunch of your different social media sites on one page. Everything that matters to you on one dashboard. And it's free!
http://www.netvibes.com/en
A great book if you are looking to use social media marketing for your company. And I even left some things out from the book. I think I will look into that netvibes website that sounds really handy.
-Alicia